Brandon Symons (Currently Under Construction)

Brandon Symons (Currently Under Construction)Brandon Symons (Currently Under Construction)Brandon Symons (Currently Under Construction)

Brandon Symons (Currently Under Construction)

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Attached Below

Burlington Hyundai Director Of Sales  August 2020 - Present


  1. Sales and F & I Process: The sales, finance & insurance processes were modified, resulting in the highest gross sales achieved by the dealership compared to previous eighteen years of business.
  2. Sales Department Structure: The sales department was changed from a commission-based pay plan to a salary-based, volume, and customer satisfaction index (CSI) based pay plan. This change led to reduced turnover, increased referral business, and improved customer satisfaction.
  3. Improved CSI/KPI/Google Reviews: Process changes implemented at the dealership resulted in higher customer satisfaction index (CSI), key performance indicators (KPI), and positive Google reviews.
  4. Lease Penetration Increase: Increased lease penetration, resulting in higher lease sales, which will result in long term growth for dealership, sales, service and parts.
  5. Increased Used Vehicle Sales and CPO Sales: Dealership achieved the highest volume used car sales in company history by utilizing specific targeting campaigns to current clients, changing strategy on which vehicles we kept target, daily coaching on selling used, implementing videos. Top 5 in Canada for percentage sold over target from Hyundai Canada.
  6. Reduced Advertising Costs: Advertising efforts were shifted from traditional methods to online platforms such as, Google, YouTube and Facebook, leading to a reduction in advertising costs.
  7. Website and Marketing Improvements: Negotiations were made to change the website provider, ad word providers, and photographers to enhance the dealership's online presence and marketing strategies.
  8. Successful Sale of Preregistered Vehicles: Over 90 preregistered vehicles, which had been in stock for over 800 days, were successfully sold by utilizing the Certified Pre-Owned (CPO) program. 
  9. Successfully worked with controller to get approval for Government participation in training which resulted in a year long training initiative with an outside source. 
  10. Introduction of Deal Base: The dealership implemented Deal Base to work the service drive, resulting in increased repeat buyers and higher gross profits.
  11. Consistent Achievement of Targets: Burlington Hyundai consistently achieved Hyundai/Internal targets, as well as CORE payouts, demonstrating their strong performance. Consistently registered 110% of target
  12. Reduced Staff Turnover: Efforts were made to reduce staff turnover, which indicates improved employee satisfaction and retention.


These initiatives resulted in improved sales performance, customer satisfaction, and operational efficiency at Burlington Hyundai. 



Maple Hyundai - General Sales Manager January 2015 - August 2020

 

  1. Signature Certified Dealership: Created & implemented processes throughout the dealership that led to achieving a 100% ranking by JD Power for sales, making Maple Hyundai a Signature Certified Dealership.
  2. Lease Penetration Rankings: In 2019, lead team to be ranked #3 in Ontario and #12 in Canada for lease penetration out of a total of 88 dealers in Ontario and 219 dealerships national wide, respectively. In 2020, ranked #1 in Ontario and #4 in Canada for lease penetration.
  3. Increased Customer Satisfaction and Google Reviews: Successfully increased the Customer Satisfaction Index (C.S.I) and received positive Google Reviews, resulting in improved customer experiences.
  4. Sales Growth: Achieved an average annual increase in sales of 6.9% over the course of five years. In 2019, recorded a significant sales increase of 14.8%.
  5. Low Employee Turnover: Maintained a low employee turnover rate, resulting in a positive work environment and employee satisfaction.
  6. Advertising and Marketing: Responsible for creating and implementing advertising campaigns for the dealership, utilizing platforms such as Facebook, Instagram, and YouTube. You also directed targeted ethnic advertising on YouTube, resulting in high conversion rates.
  7. Expense Control and Vendor Negotiations: Effectively controlled expenses by negotiating with vendors, ensuring cost efficiency for the dealership.
  8. Inventory Management: Maintained an average of 54 days for new cars in stock and had the lowest months of supply (MOS) for vehicles in Ontario, at 1.89 months. Additionally, used vehicles had an average of 35 days in stock. (All pre-covid before inventory became low)
  9. Collaboration with Service and Parts Departments: Worked closely with the service and parts departments, fostering growth and coordinating activities such as special orders, warranty management, and appointments.
  10. Wholesale Operations: Eliminated the use of wholesalers, resulting in increased profits from wholesale operations.
  11. Exceeded Hyundai Canada's Targets: Consistently surpassed Hyundai Canada's year-over-year increase/decrease targets.
  12. Target Setting and Forecasting: Created all targets and forecasts for the dealership, providing a clear direction for the team.
  13. Follow-up and Sales Management: Conducted daily meetings with sales managers to ensure all guests were followed up with, maintaining effective sales processes and customer engagement.
  14. Direct Results resulted in dealership being awarded with a Genesis franchise based on dealerships sales target and c.s.i achievements


These achievements and responsibilities demonstrate ability to drive sales, enhance customer satisfaction, optimize dealership operations, and implement successful marketing strategies.


 Thornhill and Richmond Hill Hyundai (Phaeton Automotive Group) September 2014 - December 2015

 

  1. Worked between both locations to fix issues with both stores: Actively involved in addressing and resolving issues at both store locations. Played a role in identifying problems, implementing solutions, and coordinating efforts between the two stores.
  2. Created processes for the dealership: Responsible for establishing and implementing standardized processes and procedures within the dealership. These processes include inventory management, sales procedures, customer service protocols, and other operational aspects to ensure consistency and efficiency across both stores.
  3. Hired staff: As part of your role, you were involved in the recruitment and selection of staff members for the dealership. This included creating job descriptions, conducting interviews, and ultimately making hiring decisions to build a competent team to support the operations.
  4. Looked after the front end of the dealership until the new General Manager came on board: Oversaw the day-to-day activities, handled customer interactions, managed sales and marketing efforts, and ensured smooth operations until the new General Manager took over.


Overall, role involved actively addressing issues, creating processes, hiring staff, and temporarily overseeing the front-end operations of the dealership until the new General Manager joined the team.


 Downtown Hyundai (Downtown Automotive Group) October 2013 - September 2014

 

  1. Created Processes for Dealership (Sales and Service): Developed and implemented effective processes to streamline operations and improve efficiency in both sales and service departments.
  2. Increased Customer Satisfaction Index (C.S.I): Focused on enhancing customer satisfaction by implementing strategies and initiatives that improved the overall customer experience.
  3. Recruited and Trained Sales and Service Staff: Took an active role in the recruitment and training process for new sales and service personnel. Additionally, you contributed to attracting qualified candidates for the dealership's service department.
  4. Maintained Sales Performance: Despite a decline in sales experienced by other Hyundai dealerships in the Greater Toronto Area (GTA), we managed to maintain the same level of sales as the previous year. This achievement demonstrates an ability to adapt to challenging market conditions and drive sales results.
  5. Reduced Aged Inventory: Successfully managed to reduce the amount of aged inventory, including vehicles that had been in stock for well over a year. This indicates effective inventory management and sales strategies.
  6. Collaborated with Advertising Agency: Worked closely with group advertising agency to develop and implement social media and online advertising campaigns. This collaboration allowed dealership to leverage digital platforms to reach a wider audience and promote the dealership's products and services effectively.
  7. Conducted Daily Meetings with Sales Team: Held regular meetings with the sales team to review key performance metrics such as ups (potential customers), closing ratios (percentage of sales closed), and other relevant factors. These meetings helped identify areas for improvement and ensure the team was on track to meet sales targets.


Accomplishments highlight skills in process development, team management, recruitment, customer satisfaction, inventory management, and marketing collaboration. These achievements demonstrate ability to drive sales and improve dealership performance.


Stouffville Hyundai (Zanchin Automotive Group) June 2011 – October 2013


  1. Presidents Award of Merit Winner: Received this prestigious award in both 2012 and 2013, which recognizes top dealers in the country. This achievement highlights exceptional performance and C.S.I
  2. Sales Department Management: Responsible for overseeing all aspects of the sales department, including new, used, wholesale, and finance and insurance (F&I) divisions. Achieved over target internal and Hyundai targets monthly.
  3. Sales Process Development: Created and implemented the sales process within the dealership.which contributed to increased efficiency, customer satisfaction, and ultimately, sales growth.
  4. Financial Services Process Improvement: You developed a new financial services process that resulted in increased gross revenue. that positively impact the dealership's financial performance.
  5. Sales Forecasting: Responsible for creating all forecasting for the sales department. This demonstrates analytical skills and ability to predict and plan for future sales trends, helping the dealership make informed business decisions.
  6. Exceeding Expectations: You exceeded the expectations set by Hyundai Canada and the Zanchin Group, indicating ability to consistently deliver outstanding results and surpass performance targets.
  7. Excellent Customer Satisfaction: Dealership achieved one of the highest Customer Satisfaction Index (CSI) scores in the country. This reflects commitment to providing exceptional customer service and building strong relationships with clients.
  8. Strong Sales Performance: Maintained a high average for both new and used car sales. T
  9. Community Involvement and Recognition: Dealership and sales consultants received numerous community awards. This highlights commitment to community engagement and involvement, which can enhance the dealership's reputation and customer trust.



 

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